IdeaGen by dbohra

Every big thingstarts as a flicker.

Click the bulb. IdeaGen catches the spark and turns it into concepts you can test, cost and ship.

Spark an ideaSee how it works

Start where you are

Hunting for a first idea or holding one already, IdeaGen meets you there. Ideas and do-it-yourself tools first; expert help when you want it.

  1. I need inspiration

    Find an idea that fits you

    Browse curated ideas by category or city, or shake one out of the library. Each comes with its investment range, timeline and risk.

    1. Pick what you care about
    2. Compare a few ideas
    3. Save the one that sticks
    Browse ideas Free to read

  2. I already have an idea

    Shape the one you have

    Put it on a Business Model Canvas: customers, channels, pricing. Then stress-test it with SCAMPER before you spend a rupee.

    1. Sketch it on the canvas
    2. Twist it with SCAMPER
    3. Take it to an expert
    Open the canvas Try SCAMPER

From spark to launch

Follow today's idea down the path most ventures travel. Start anywhere, move at your own pace.

  1. TechnologyFood & BeverageEducationRetailHealth
    Found one

    Your next business idea

    Step 1 of 5

    Discover

    Wander curated ideas across every category, with a fresh one each day.

  2. Step 2 of 5

    Explore

    Open an idea to see its investment range, timeline and risk before you commit a rupee.

  3. Partners
    Activities
    Value
    Relations
    Customers
    Resources
    Channels
    Costs
    Revenue

    Step 3 of 5

    Shape

    Sketch the business on a canvas: customers, channels, pricing. Stress-test it with SCAMPER.

    1. Test demand
    2. Set up
    3. Launch
    4. Grow

    Step 4 of 5

    Plan

    Turn the canvas into a business plan with a step-by-step roadmap.

  5. Coming soon

    Will this work in my city?

    Let's test it with ten real customers first.

    Step 5 of 5

    Validate

    Pressure-test it with an expert from the community before you commit.

Talk it through with an expert

When an idea earns it, book a validation call without leaving IdeaGen. Optional, never required.

  1. Pick a time

    Choose a slot on the calendar right here. No redirects, no back-and-forth.

  2. Meet your expert

    Get matched with an expert for your kind of idea.

  3. Talk it through

    Join by video, pressure-test the idea, and keep the session notes next to it.

One validation call with Explorer · three sessions with Builder

Preview of in-platform booking · coming to IdeaGen

Grow at your own pace

Start with ideas. Unlock depth when an idea earns it. Expert help is there when you want it, never required.

  1. Step 1 · Discover

    Free

    ₹0
    • Browse the curated library
    • Today's idea, open in full
    • One idea in each category to read in full
    Start browsing

  2. Step 2 · Evaluate it yourself

    Explorer

    ₹999
    • 5 to 20 ideas per category, in more depth
    • Basic market and competition notes
    • Investment ranges
    • Business Model Canvas with AI help
    • One expert validation call
    See Explorer

  3. Step 3 · Validate and build, with guidance

    Builder

    ₹2,999
    • 10 to 50 ideas per category, in full depth
    • Region-aware market and competition
    • Auto-filled, localised canvas
    • Full business plan and step-by-step roadmap
    • Idea scoring and comparison
    • Three expert sessions across ideas
    See Builder

Explorer and Builder are rolling out. Today one ₹999 plan unlocks the full library.

Questions, answered

What people ask before they pick their first idea.

Is IdeaGen just ideas, or full support?

Both, at your pace. Start with curated ideas and do-it-yourself tools. Expert help is there when you want it, never required.

Do I need to pay to start?

No. Browsing is free, today's idea is open to everyone, and some ideas are free to read in full. Upgrade only when you want deeper detail.

How do I sign in?

With your ITS account through OneAccess. You come straight back to IdeaGen when you are done.

Will the ideas suit my city?

You can already filter ideas by region, such as Mumbai, Karachi or Dubai. Region-specific insights are on the way.

What can I do once I find an idea?

Save it, sketch it on a Business Model Canvas, and stress-test it with SCAMPER. Signed-in members can use both today.

Can I talk to an expert?

Expert validation sessions are coming to IdeaGen, booked right here without leaving the site.